Corporate Identity, Brand Identity, and Brand Image: A Comparison
It is important that we need to differentiate between corporate identity, brand identity and the brand image. It is the corporate identity’s concern in the visual features of a company’s presence. when a group of companies, whether if they are large or small type of companies hire a corporate identity, they are modernizing the companies visual image in terms of logo’s designs and collateral. Even if the corporate identity will do such effort it doesn’t change the brands value, the heart of the brand will still remain as the same and even the meaning of the brand. However companies will always fall in this fallacy, that when the brand’s logo will change it will come also that the value of the company’s brand will change together with it. When the company’s logo or signage’s has changed it will not hinder the clients trust to the company itself, consumer will still know the company by its name and identity.
The main reason why some company’s need to change their visual identity like logos is that they are concern about how do they look at. Company do maintain their logo’s modern look, as time goes by it is still advisable to change their visual identity. A successful change in a brand’s look is always competing with the advance innovations nowadays. But when the company will change totally its logo, it may caught the attention of the consumer in regards with the company’s profile if they are changes in the management, possible changes in brand values. Some brand has a strong personality which that clients are so attached to it, they might be changes in the trust of each client, it can also destroy the emotional attachments of the brand. Every individual do not expect mood swings when this happen, they are just concerned of the company’s brand which they have totally trusted ever since.
The concept of totally or partially changing the company’s visual aspect is that they are upgrading their value, culture, quality and service standards and can compete with the worlds growing technology. A job well done in changing the brands visual aspect can receive a positive feedback on their clients. It is okay if you are spending too much money on the corporate identity, what you can get from it is a positive response to everyone.
Another type of identity is the brand identity, it makes a total proposition that the company’s brand promise to the consumers.
The brand image is where the consumers perception about the company’s brand is not as match with the brand’s identity.
Reference: visit this site[post-views]