The internet is a vast network of incredible potential. If you’ve not yet taken a ride on the internet career (internet marketing) superhighway then you are in for a great ride. You have to be very realistic about it, however, or you will crash and burn because you will be driving the highway blind!
Pitfall 1: Not Looking Both Ways Before Crossing “The Highway”
What many try to do is navigate the internet atmosphere based on innuendo and speculation given to them from the many invalid marketing courses out to take their hard earned money. If you’re not careful, the internet can be the most convenient stop and rob there is- and you’re the person behind the register! What’s worse, what they are doing is actually legal so you have no recourse if you purchase their course and can’t make heads or tails of it.
Pitfall 2: Allowing Yourself To Get Scammed By Internet Confidence Marketers
Other unscrupulous experts who actually do know how the system works and could actually build a course that would show you the real deal, don’t, and actually utilize your confusion and especially your ambition to make money fast to pull you into their deceitful web.
They don’t tell you that you have to treat this like any job, you have to take the time to learn the lingo, then the concepts of how the web is weaved together, then how to infiltrate this web first by learning how internet marketing works- not from a course, but through research on real sites not out to sell you something.
They don’t tell you that you will (have to) work hard, long hours at first (all be it in your spare time but you will need to find the time to dedicate to it). They conveniently leave out that you will need to learn one thing then build on it and practice then learn the next and the next and so on (like in the offline word).
Instead, they tell you what you want to hear- not what you need to hear- that if you apply certain shortcuts you can skip all the education and just start making money. Unfortunately, that’s the biggest internet urban legend there is!
Pitfall 3: The Accidental Scam From The Honest To Goodness Marketer Who Forgot To Include The details!
There is one other group that is really in between those and their ploy isn’t unscrupulous at all. This group makes the mistake of forgetting how they got where they are and that although it’s easy now, you can’t just teach this stuff to a newbie in a step by step course!
Their ignorance ends up costing you dearly if you buy into it. This third have been where you are, failed their way to success and persevered hard to make it and did. They get to the point where they feel they can teach what they learned and build a course. They get to the point in their career where they’ve done something so many different ways that they feel incredibly successful and want to help you achieve the same peace.
This course is actually built with honesty and integrity in mind but what they fail to realize after their long struggle to the top is that once you develop the skill sets and your experience is fortified it’s easy to forget all the pain and struggle involved that had to be learned through the school of hard Knox. This is also why many experienced marketers find it incredibly difficult to teach newbie’s- it takes a lot of patience because the newbie will have A LOT of questions if they are approaching it correctly. It’s easy once your in this position to think everything is simply apply a formula and the money rolls in eventually.
It’s easy to think this way because at the point where your experience is fortified, most of your “problem solving” is automated and you may not even consciously realize your doing it or that the reason you can apply a formula and it works every time, is that you don’t realize the micro changes you make when things start to fail. They course correct by habit- but a newbie has no experience to automate that task.
Although the experienced marketer can apply the formula they are selling you on, you simply cannot because you lack the experience to know how to course correct- how to write articles that bring in clicks, how to format your article, keyword research and the hundred other concepts you develop in time from simply doing it, failing, changing how you do it (or back to the learning research) and so on.
How To Avoid These Pitfalls And Charge Forward In Your Internet Marketing Career
It seems like this means there is no safe way for the newbie to learn right? Making money online all of a sudden seems out of reach and full of landmines that a newbie couldn’t even identify if they were careful, right? Well, this is half the battle; the other half is simply using common sense…
The first thing you have to do is simply become a spectator. Take a look through all the sites on the web in your niche of preference. This can be fun as your surfing as you would normally- only now your looking for “how the page makes money”.
Most people realize it’s the ads, the links that lead you away from the article and towards a sales page or product page somewhere, and that clicking ads is how the majority of people make money on the internet.
Think of it like a television studio. There are programs that draw the crowds- the commercials pay the bills. The web is one huge entertainment and informative television station and it works a lot like the TV marketing model.
All pages have to be informative, useful to the reader or someone researching a subject, and they must be easy to read. This means they can’t be a mile long in content, they can’t be light grey text on a white background nor loud colors. They must be built so people enjoy reading them, enjoy the aesthetics, and the ads themselves- need to blend in so only people interested in the ads products will see them because their focus is on asking a question like “where can I buy ___” or “how can I find out more about ____”.
Armed with that awareness, realize that money, even online, takes time to earn. You have to first build your awareness of the playing field. We’ve done that succinctly with the aforementioned example. There are no shortcuts, just growth and in time habits, resources, and knowledge that will serve you.
Next you need to figure out where those ads come from, how they acquire the “money making” portion of the page. There are three major places these come from:
1. Google Adsense
2. Affiliate Marketing
3. Getting paid to send “leads” which are potential customers.
Google Adsense you can sign up for free simply Google “sign up for adsense” and you’ll find it.
From there you add code to your page much like positioning an image and Google takes it from there.
Affiliate marketing is simply someone has a product to sell, they build a site to sell it- a sales page, and they give you a link to that sales page that is encoded with a special identifier that says “so and so sent this person here”. You then place that link in your article somewhere strategic and if someone clicks that special link and buys the product on the other end- they cut you in for a slice of the sale. Simple as that.
Sending leads is the same as the affiliate concept but sometimes you can get paid just for sending them there. This happens as well with adsense- if they click the ad, you get paid.
There are other ways but for now learning that will get you going. You will be plenty busy learning more detail on how each of those work. Don’t take any shortcuts- put in the work or you could get scammed by one of the top 3 aforementioned pitfalls.
From that base you can learn everything else.
There are sites out there that are structured and developed in such a way as to teach you these three very things in a controlled/templated type of environment. Super Apprentice is one of the best and has been around longer than most others. The way they work is you sign up and pay a very small monthly fee to become a member. What you find inside more than justifies this fee. Although the business is there to make money, the fee also keeps you trying, you’re more likely to follow through and try if your spending your money, but what you spend it on is essential. This site doesn’t charge you a thing beyond that fee. Inside, there are several well written documents that discuss not only the three concepts above, but many more.
There are no get rich quick or shortcuts built into these guides, they simply break down the landscape of making money online for you. Once you’ve read these your ready to apply those skill sets and develop your internet marketing prowess. You will fail, and a lot at first, but failure isn’t something to fear. It’s what fleshes out what you need to work on next. Failing is like a stock ticker that gives you powerful information.
If you learn from what didn’t work you develop a consciousness of what does. Failure, if viewed in its native environment, is empowering. Luckily, with sites like Super Apprentice, failing doesn’t cost you anything- it just means you have to start again, tweak what you did, and ask questions in the forum and network with other honest marketers.
One thing that makes Super Apprentice great is your membership fee pays for much more than just information and a sandbox to play in that develops your skills- it gives you unlimited access to a pool of others who are like you but who’ve grown their experience. People in there who’ve been there a while have all along likely helped others who joined the site and had no clue. They are in practice realizing what the last pitfall guy neglected to remember!
With that, I wish you luck, keep this article bookmarked to remind you or help you re-crystallize your focus if you fall. We’ve all been there and we’ve all fallen, many times. Nobody ever made it to success without work, patience, and tenacious effort and above all the failures that fortify our skills and help us build awareness!